Agent skill

creativity

Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting.

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Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/data/creativity

SKILL.md

Creativity Pro Max - Creative Direction Intelligence

Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.

When to Apply

Reference these guidelines when:

  • Planning creative campaigns for any channel
  • Selecting visual styles for ads/content
  • Choosing voiceover/music direction
  • Creating platform-specific content
  • Developing creative briefs

Core Principle

92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.

Quick Style Selection

Audience/Goal Recommended Styles
Premium/Luxury Minimalist Clean, Quiet Luxury, Dark Moody Cinematic
Tech/SaaS Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech
Youth/Gen Z Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber
Wellness/Organic Earthy Organic, Emotional Storytelling, Pastel Soft
B2B/Finance Authoritative Expert, Data Visualization, Corporate Modern
Community Authentic UGC, Conversational Casual, Behind The Scenes

How to Use This Skill

When user requests creative direction (campaign, ad, video, content), follow this workflow:

Step 1: Analyze User Requirements

Extract key information from user request:

  • Campaign type: Product launch, brand awareness, lead gen, etc.
  • Audience: Gen Z, Millennials, B2B, etc.
  • Industry: SaaS, e-commerce, healthcare, etc.
  • Platform: TikTok, Instagram, YouTube, etc.

Step 2: Generate Creative Brief (REQUIRED)

Always start with --creative-brief to get comprehensive recommendations:

bash
python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]

This command:

  1. Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
  2. Applies reasoning rules from creative-reasoning.csv to select best matches
  3. Returns complete brief: style, platform specs, voiceover, music, effects
  4. Includes anti-patterns to avoid

Example:

bash
python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"

Step 3: Supplement with Detailed Searches (as needed)

After getting the creative brief, use domain searches for additional details:

bash
python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]

When to use detailed searches:

Need Domain Example
More style options style --domain style "minimalist luxury"
Platform specs platform --domain platform "tiktok reels"
Voiceover direction voiceover --domain voiceover "authoritative expert"
Music recommendations music --domain music "ambient electronic"
Campaign guidance reasoning --domain reasoning "e-commerce conversion"

Step 4: Load Reference Details (as needed)

For detailed implementation, load relevant references:

Reference Content Use When
creative-styles-part1.md Styles 1-25 with keywords, colors, effects Selecting visual direction
creative-styles-part2.md Styles 26-55 with keywords, colors, effects Selecting visual direction
color-psychology.md Color meanings, combinations, applications Choosing color palette
voiceover-styles.md 5 VO categories with delivery specs Video/audio content
audio-music.md Music trends, sonic branding Video content, ads
visual-trends.md 2025-26 design trends Modern visual direction

Search Reference

Available Domains

Domain Use For Example Keywords
style Visual aesthetics minimalist, ugc, cinematic, retro, luxury
platform Channel specs tiktok, instagram, youtube, linkedin
voiceover VO direction conversational, authoritative, playful
music Audio direction ambient, upbeat, orchestral, trending
reasoning Campaign strategy product launch, brand awareness, gen z

Example Workflow

User request: "Create a TikTok campaign for Gen Z SaaS product launch"

Step 1: Analyze Requirements

  • Campaign type: Product launch
  • Audience: Gen Z
  • Industry: SaaS
  • Platform: TikTok

Step 2: Generate Creative Brief (REQUIRED)

bash
python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"

Step 3: Supplement with Detailed Searches (as needed)

bash
# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform

# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style

Output Formats

bash
# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief

# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown

Key Stats

  • Humor increases recall 33% (only 33% of ads use it)
  • Color drives 85% purchase decisions
  • Brand recognition +80% with consistent colors
  • UGC: 28% higher engagement, 4x CTR, 50% lower CPA

Platform Quick Specs

Platform Ratio Length Hook Style Note
TikTok 9:16 15-60s 3s Raw, trending sounds
Instagram Reels 9:16 15-90s 3s Polished-authentic
YouTube 16:9 30s-10m 30s High production
LinkedIn 1:1, 4:5 30s-2m 5s Professional, value-first
Stories 9:16 15s 1s Immediate hook, swipe CTA

Pre-Production Checklist

  • Brand guidelines reviewed
  • Audience persona confirmed
  • Creative style approved from search results
  • Platform specs verified
  • Success metrics defined
  • Hook in first 3 seconds
  • Sound-off optimized (captions)
  • Mobile-first designed
  • A/B test variables identified

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