Agent skill
content-writer
Generates article drafts for AndesRC blog in brand voice. Follows E-E-A-T guidelines, includes first-person narratives, cites clinical studies, and integrates natural CTAs to WhatsApp coaching. Use after SEO outline is approved.
Install this agent skill to your Project
npx add-skill https://github.com/dasalazarr/andes/tree/main/skills/content-writer
Metadata
Additional technical details for this skill
- author
- AndesRC
- version
- 1.0
SKILL.md
Content Writer
Purpose
Generate high-quality article drafts that embody AndesRC's brand voice, follow E-E-A-T guidelines, and naturally guide readers toward WhatsApp coaching.
Brand Voice
Persona: The Empathetic Coach
- Tone: Friendly, warm, motivating but realistic
- Style: Conversational, accessible, avoids jargon overload
- Attitude: "We meet you where you are" - zero judgment
Audience
- Demographics: 25-45 years old, urban professionals
- Segments: "Sedentary Dreamers" and "Occasional Athletes"
- Mindset: Motivated but with fears (injury, failure, ridicule)
Writing Guidelines
Structure
---
title: [H1 con keyword principal, 50-70 chars]
slug: [keyword-separada-por-guiones]
lang: es
date: 2025-01-15
updated: 2025-01-15
category: training
tags: [principiantes, 10k, plan entrenamiento]
description: [Meta description 150-160 chars con keyword y beneficio claro]
cover: /images/blog/[slug]/cover.webp
coverAlt: [Descripción imagen con keyword]
author: Equipo Andes
readingMinutes: 8
---
## [H2 - Introducción con keyword secundaria]
**Hook:** [Problema/situación que enfrenta el lector]
[Contexto y empatía, 2-3 párrafos]
**En este artículo aprenderás:**
- Punto clave 1
- Punto clave 2
- Punto clave 3
## [H2 - Subtema 1 con keyword]
[Contenido sustancial, 300-500 palabras]
### [H3 - Punto específico]
[Detalles, ejemplos, data]
## Conclusión
[Resumen de puntos clave, 2-3 párrafos]
**¿Listo para empezar?** [CTA natural a WhatsApp]
E-E-A-T Requirements
Experience (La Nueva "E"):
"En nuestra experiencia con más de 200 corredores principiantes en el Parque de los Viveros, hemos notado que..."
"Después de acompañar a 50 runners en su primer 10K, podemos decir que..."
Expertise:
"Según el estudio de Leppänen et al. (2024), el fortalecimiento de cadera y core es superior al estiramiento estático para prevenir lesiones en novatos."
Medical Disclaimer (for YMYL content):
> ⚠️ **Nota importante:** Esta información es orientativa y no reemplaza el consejo de un profesional médico. Si experimentas dolor persistente, consulta a un fisioterapeuta deportivo.
CTA Strategy (Multipunto)
Inicio (Soft CTA):
📥 **Descarga gratis:** [Plan de 4 semanas en PDF](/lead-magnet)
Medio (Contextual CTA):
💬 **¿Dudas con este entrenamiento?** [Pregúntanos por WhatsApp](https://wa.me/...) sin compromiso.
Final (Hard CTA):
🏃 **¿Listo para tu plan personalizado?** Habla con tu coach de Andes hoy mismo. [Empezar en WhatsApp →](/#pricing)
Word Count Requirements
| Content Type | Minimum | Target |
|---|---|---|
| Satellite article | 1,200 | 1,500 |
| Pillar page | 2,000 | 2,500+ |
| YMYL (health/injuries) | 1,500 | 2,000 |
Output
Produce a complete markdown file ready for localization review.
Recommended Agent Skills
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Performs keyword research, competitive SERP analysis, and generates article outlines optimized for AI Overviews. Use before drafting any article. Focuses on long-tail keywords and semantic structure for LLM digestibility.
content-localizer
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technical-seo
Implements Schema.org structured data for AndesRC articles. Adds ExercisePlan, HowTo, and FAQPage markup. Optimizes meta titles and descriptions. Use before publication.
content-strategist
Defines editorial priorities for AndesRC blog. Maps topics to funnel stages (TOFU/MOFU/BOFU), identifies pillar vs. satellite content, and ensures alignment with the 4 content pillars. Use when starting a new content cycle or prioritizing the backlog.
frontend-design
content-publisher
Handles the publication workflow for AndesRC blog articles. Creates markdown files, triggers builds, submits to Google Search Console, and initiates promotion. Use as the final step in the content pipeline.
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