Content Strategy

Overview

This skill provides comprehensive content marketing capabilities including brand voice development, editorial calendar management, and multi-platform content creation. Designed for B2B technical companies targeting engineering decision-makers.

Quick Start

1. Define brand voice - Analyze existing content, establish guidelines
2. Plan content calendar - Map topics to funnel stages
3. Create content - Use templates and frameworks
4. Optimize for SEO - Apply SEO scoring
5. Distribute - Repurpose across platforms

When to Use

• Establishing brand voice guidelines
• Planning editorial calendars
• Creating blog posts and articles
• Developing case studies
• Building content pipelines
• Repurposing content across channels

Related Skills

• seo-optimizer - SEO optimization
• social-media - Social distribution
• brand-guidelines - Brand consistency
• brand-voice - Brand voice and style guide

Version History

• 1.1.0 (2026-02-03): Merged content type templates, writing best practices, headline formulas, CTA best practices, SEO fundamentals, voice attributes, tone adaptation, and terminology management from anthropics/knowledge-work-plugins
• 1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/claude-skills

Sub-Skills

• Do (+1)

Sub-Skills

• Voice Attributes (+2)
• Content Analyzed (+2)
• 40/25/25/10 Content Mix (+1)
• Monthly Planning Template
• Theme: [Monthly Focus] (+6)
• Blog Post Structure
• Introduction (100-150 words)
• Section 1: [H2 with Keyword]
• Section 2: [H2 with Related Keyword]
• Section 3: [H2 - Practical Application]
• Case Study Structure
• Challenge
• Solution
• Implementation
• Results
• Key Takeaways
• Content Repurposing Matrix
• Before Publishing (+1)
• Error Handling
• Metrics
• Landing Page Structure (+1)
• Blog (+3)
• Headline Formulas (+1)
• CTA Principles
• Keyword Strategy (+1)
• Common Voice Attribute Pairs (+1)
• Tone by Channel (+2)
• Preferred Terms (+2)
• Sources