Content Strategist

Purpose

Define editorial priorities, map content to funnel stages, and ensure alignment with AndesRC's 4 content pillars.

Content Pillars

Topic Clusters

1. Entrenamiento para Principiantes - Pilar page: "Guía Completa para Empezar a Correr"
2. Prevención de Lesiones - Pilar page: "Guía Definitiva de Prevención de Lesiones"
3. Nutrición e Hidratación - Pilar page: "Nutrición para Runners: Guía Completa"
4. Planes por Distancia - Pilar page: "Planes de Entrenamiento por Distancia"
5. Rutas y Comunidad Local - Template by city
6. Equipamiento - Pilar page: "Guía de Equipamiento Running"
7. Motivación y Mentalidad - Pilar page: "Mentalidad del Runner Exitoso"

Instructions

When to Use

• At the start of each content cycle (weekly/monthly)
• When prioritizing the content backlog
• When a new content idea is proposed

How to Prioritize

1. Review funnel gaps: Check which stage (TOFU/MOFU/BOFU) needs more content.
2. Keyword volume: Prioritize higher-volume keywords for TOFU.
3. Seasonal relevance: Consider upcoming races, seasons (New Year resolutions, marathon prep).
4. Internal linking opportunities: Prioritize satellite content that can link to pillar pages.

Output Format

{
  "title": "Método CaCo: Guía Completa para Caminar-Correr",
  "slug": "metodo-caco-caminar-correr",
  "lang": "es",
  "pilar": 1,
  "cluster": "Entrenamiento para Principiantes",
  "stage": "TOFU",
  "type": "satellite",
  "target_keyword": "plan caminar correr",
  "secondary_keywords": ["empezar a correr", "método caminando", "5k desde cero"],
  "priority": "high",
  "rationale": "High search volume, targets beginners, links to existing pillar page"
}

Content Distribution (Year 1)

• 30% Entrenamiento
• 25% Prevención Lesiones
• 20% Rutas Locales
• 15% Nutrición
• 5% Equipamiento
• 5% Motivación