Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Content Repurposer

Purpose: Take one piece of content and transform it into platform-native pieces for YouTube, newsletter, Twitter, and LinkedIn — plus 5 alternative titles. Each output adapts the core insight for the platform's audience, format, and engagement patterns.

When to Activate

Use this skill when:

• User provides content and wants it repurposed
• User mentions "turn this into", "repurpose", or "adapt for other platforms"
• User wants to maximize the reach of one piece of content

Core Principle

Repurpose ≠ copy-paste. Each platform has different audience intent, format constraints, and engagement patterns. The core insight stays the same; the expression changes completely.

Process

Step 1: Identify the Core Insight

From the source content, extract:

• The one big idea (in one sentence)
• Supporting points (3-5 sub-ideas)
• Best example or story (the most compelling proof point)
• The action item (what should the audience do?)

Step 2: Produce 5 Outputs

Output Format

# Content Repurposer: [Source Title]

**Core insight:** [One sentence]
**Source format:** [Article / Video / Newsletter / etc.]

---

## 1. YouTube Script Outline

**Title:** [Compelling YouTube title]
**Hook (first 30 seconds):**
[What to say to keep viewers watching — specific opening lines]

**Structure:**
1. [Section 1 — topic + key point + estimated time]
2. [Section 2]
3. [Section 3]
4. [Section 4]
5. [Conclusion + CTA]

**Estimated length:** [X] minutes
**Thumbnail concept:** [Brief description of what the thumbnail should communicate]

---

## 2. Newsletter Section

**Subject line:** [Email subject]
**Hook paragraph:** [Opening 2-3 sentences that would work in an email]

**Key sections:**
- [Section header 1 + brief description]
- [Section header 2 + brief description]
- [Section header 3 + brief description]

**Closing CTA:** [What action to prompt]
**Estimated word count:** [800-1200]

---

## 3. Twitter/X Thread

**Tweet 1 (Hook):** [Opening tweet — under 280 chars] 🧵
**Tweet 2:** [Point 1 — under 280 chars]
**Tweet 3:** [Point 2 — under 280 chars]
**Tweet 4:** [Point 3 — under 280 chars]
**Tweet 5:** [Example/story — under 280 chars]
**Tweet 6:** [Key takeaway — under 280 chars]
**Tweet 7:** [CTA — under 280 chars]

Character counts included for each tweet.

---

## 4. LinkedIn Post

[Full LinkedIn post — 300-500 words]
[Hook above the fold]
[Story or observation]
[3-5 insights]
[CTA]

**Word count:** [X] words

---

## 5. Title Options

Five alternative titles for the core content, each with a different angle:

1. **[Results-first]:** [Title]
2. **[How-to]:** [Title]
3. **[Contrarian]:** [Title]
4. **[Curiosity gap]:** [Title]
5. **[List-based]:** [Title]

**Recommended for each platform:**
- YouTube: Title #[X]
- Newsletter: Title #[X]
- Twitter thread: Title #[X]
- LinkedIn: Title #[X]

Quality Checklist

• Core insight clearly identified in one sentence
• YouTube outline includes hook, structure, timing, and thumbnail concept
• Newsletter section has subject line, sections, and word count estimate
• Twitter thread has 6-8 tweets with character counts, all under 280
• LinkedIn post is 300-500 words with hook above fold
• 5 title options with different angles
• Each platform version feels native (not copy-pasted)
• All versions share the same core insight
• Voice matches context profiles across all outputs