Content PRD Generator

The Job

1. Ask 3-5 clarifying questions (one set at a time, adapt based on answers)
2. Generate structured PRD wrapped in [PRD]...[/PRD] markers
3. Do NOT write the content - just create the PRD

Typebot Content Style

Tone: Professional, accessible, educational. Direct language, practical value, no fluff or keyword stuffing.

Structure: Short paragraphs, bold key takeaways, bullet lists, comparison tables, internal links.

MDX Components:

• <Image src="" alt="" caption="" />, <Info>, <Success>, <Warning>
• <Typebot typebot="" />, <Youtube id="" />, <Cta />, <Table>

Frontmatter:

---
title: "Article Title"
description: "Meta description (150-160 chars)"
postedAt: "YYYY-MM-DD"
author: baptiste
cover: "/blog-assets/[slug]/featured-image-[slug].avif"
---

Clarifying Questions

Explore these areas through conversation:

• Content Type: Blog post, docs, or marketing page?
• Target Reader: Who is this for? What do they already know?
• Core Question: What specific question does this answer?
• Unique Angle: What makes this valuable vs existing content?
• Scope: What to cover vs leave out?

PRD Structure

1. Overview

Brief description and the reader question it answers.

2. Goals

What readers should learn, what action to take, SEO intent.

3. Quality Gates (fixed for all content)

- Readability: Grade 8 or below
- Paragraphs: Max 3-4 sentences
- Scannability: Bold key takeaways, use lists
- No SEO hacks, no filler

4. User Stories

### US-001: [Section Title]
**Description:** As a [reader], I want to understand [topic] so that [benefit].

**Acceptance Criteria:**
- [ ] Specific criterion
- [ ] Word count: ~XXX words
- [ ] Includes: [specific elements]

Each story = one section. Include word counts. Do NOT repeat quality gates in stories.

5. Content Requirements

Specific elements: CR-1: Include table of X vs Y, CR-2: Link to [article], CR-3: Embed Typebot showing [feature]

6. Non-Goals

What this will NOT cover.

7. SEO & Meta

Target keyword, meta description, title variations, internal links.

8. Technical Requirements

• File: apps/landing-page/content/blog/[slug].mdx
• Assets: public/blog-assets/[slug]/
• Required images and MDX components

9. Success Metrics

Word count target, readability target, key points covered.

10. Open Questions

Remaining questions needing clarification.

Example

User: Create a PRD for an article about chatbot ROI

Assistant: A few questions:

1. Blog post, docs, or marketing page?
2. Who's the reader and what's their situation?
3. What's the one question this should answer?

User: Blog post. Business owners wondering if chatbots are worth it.

Assistant: A few more:

1. Angle - theoretical benefits, case studies with numbers, or ROI calculation guide?
2. Embed Typebot examples?

User: Case studies with real numbers. Yes to examples.

Assistant:

[PRD]

Content PRD: Chatbot ROI

Overview

Blog post answering "Is a chatbot worth the investment?" with case studies and real numbers.

Goals

• Help business owners understand ROI potential
• Provide concrete numbers and calculations
• Rank for "chatbot ROI"

Quality Gates

• Readability: Grade 8 or below
• Paragraphs: Max 3-4 sentences
• Bold key takeaways, use lists

User Stories

US-001: Introduction

Description: As a business owner, I want to understand why chatbot ROI matters. Acceptance Criteria:

• Hook with relatable pain point
• Preview article contents
• Word count: ~150 words

US-002: Case Study

Description: As a business owner, I want real examples with numbers. Acceptance Criteria:

• Before/after metrics
• ROI percentage calculation
• Embed Typebot example
• Word count: ~350 words

Content Requirements

• CR-1: Comparison table of chatbot vs human support costs
• CR-2: Link to pricing page
• CR-3: Embed lead capture Typebot example

Non-Goals

• Technical implementation guide
• Platform comparisons

SEO & Meta

• Keyword: "chatbot ROI"
• Meta: "Is a chatbot worth the investment? See real ROI numbers and a simple calculation framework."

Technical Requirements

• File: apps/landing-page/content/blog/chatbot-roi.mdx
• Assets: public/blog-assets/chatbot-roi/
• Components: <Cta />, <Info>, <Typebot />, <Table>

Success Metrics

• ~1,800 words, Grade 8 readability

Open Questions

• Specific customer case study available? [/PRD]