Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Content Pillars

Purpose: Define 3-5 strategic content pillars that organize all content production around the user's expertise, audience needs, and business goals. Pillars ensure every piece of content serves a strategic purpose.

When to Activate

Use this skill when:

• User wants to define or refine their content pillars
• User asks "what should I post about?" or "how do I organize my content?"
• User needs a strategic content framework
• User wants to stop creating content randomly

What Makes a Good Pillar

A content pillar is NOT a topic — it's a strategic category. Each pillar should:

• Map to expertise — Something you can speak about with authority
• Serve the ICP — Addresses a real need your audience has
• Support the business — Leads toward your products/offers
• Be inexhaustible — Enough sub-topics for months of content
• Be differentiated — Your angle, not the generic industry take

Process

Step 1: Analyze the Intersection

Identify pillars at the intersection of three circles:

1. What the user is an expert in (from USER.md / BUSINESS.md)
2. What the ICP needs and cares about (from ICP.md)
3. What supports the user's business goals

Step 2: Define 3-5 Pillars

For each pillar, provide:

• Name (short, memorable — 2-4 words)
• Description (one sentence — what this pillar covers)
• Why it matters to the ICP (connection to their pain/aspiration)
• How it supports the business (which product/offer it leads toward)
• 10 starter topics (specific ideas within this pillar)
• Best formats (newsletter, thread, video, LinkedIn, etc.)
• Recommended frequency (how often to publish in this pillar)

Step 3: Create the Pillar Map

Visual overview showing how pillars relate to each other and to the business.

Output Format

# Content Pillars: [Brand/Business Name]

---

## Pillar Overview

| # | Pillar | Description | ICP Connection | Business Goal |
|---|--------|-------------|----------------|---------------|
| 1 | [Name] | [Description] | [Why ICP cares] | [What it sells] |
| 2 | [Name] | [Description] | [Why ICP cares] | [What it sells] |
| 3 | [Name] | [Description] | [Why ICP cares] | [What it sells] |
| 4 | [Name] | [Description] | [Why ICP cares] | [What it sells] |
| 5 | [Name] | [Description] | [Why ICP cares] | [What it sells] |

---

## Pillar 1: [Name]

**Description:** [What this pillar covers]
**Why it matters to your audience:** [Connection to ICP needs]
**Business alignment:** [How it leads to products/offers]
**Recommended frequency:** [X posts per week/month]

### Best Formats
- [Format 1 — e.g., weekly newsletter deep-dives]
- [Format 2 — e.g., Twitter threads]
- [Format 3 — e.g., LinkedIn personal stories]

### 10 Starter Topics
1. [Specific topic idea]
2. [Specific topic idea]
3. [Specific topic idea]
4. [Specific topic idea]
5. [Specific topic idea]
6. [Specific topic idea]
7. [Specific topic idea]
8. [Specific topic idea]
9. [Specific topic idea]
10. [Specific topic idea]

---

## Pillar 2: [Name]
[Same structure...]

---

## Pillar 3: [Name]
[Same structure...]

---

[Continue for all pillars...]

---

## Content Mix Recommendation

**Weekly publishing cadence:**

| Pillar | Mon | Tue | Wed | Thu | Fri |
|--------|-----|-----|-----|-----|-----|
| [Pillar 1] | Newsletter | | LinkedIn | | |
| [Pillar 2] | | Thread | | Note | |
| [Pillar 3] | | | | | LinkedIn |
| [Pillar 4] | | | Tweet | | |

**Pillar ratio:** [e.g., 40% Pillar 1, 25% Pillar 2, 20% Pillar 3, 15% Pillar 4]

---

## Pillar Map

[Visual representation showing how pillars connect]

   [Pillar 1: Core Expertise]
          ↕

[Pillar 2] ← [YOUR BRAND] → [Pillar 3] ↕ [Pillar 4: Lifestyle/Behind Scenes] ↓ [Business Goal / Product]

---

## Anti-Pillars (What NOT to Post About)

- [Topic to avoid #1 — why]
- [Topic to avoid #2 — why]
- [Topic to avoid #3 — why]

Quality Checklist

• 3-5 pillars defined (not too few, not too many)
• Each pillar has a clear name and one-sentence description
• ICP connection is specific (not "they'll find it interesting")
• Business alignment is clear (each pillar leads somewhere)
• 10 specific topic ideas per pillar (not vague)
• Format recommendations match the pillar's strengths
• Frequency is realistic for the user's capacity
• Content mix recommendation included
• Pillar map shows relationships
• Anti-pillars defined (what NOT to post about)