Competitive Intelligence Skill Overview

This skill generates an interactive HTML battlecard for competitive sales enablement. Here's what it does:

Core Functionality

The tool researches competitors through web search and optional integrations (CRM, docs, chat, transcripts), then outputs a self-contained HTML artifact with:

• Comparison matrix -- feature, pricing, and positioning overview
• Clickable competitor tabs -- expandable cards with differentiation, talk tracks, objections, and "landmine questions"
• Your company card -- recent releases and key differentiators

Execution Process

The skill follows a five-phase workflow:

1. Gather context -- Your company, product, and competitor names
2. Research your company -- Product info, pricing, recent releases
3. Research competitors -- Features, pricing, news, reviews, hiring signals
4. Pull connected data -- Win/loss patterns, existing battlecards, field intel, call transcripts
5. Build HTML artifact -- Structured, dark-themed interface with tab navigation

Data Per Competitor

Each battlecard includes: company profile, positioning statement, recent releases, win/loss areas, pricing intelligence, scenario-based talk tracks, common objections with responses, and strategic "landmine questions" designed to expose weaknesses.

Recommended Refresh Cadence

• Monthly -- catch new releases and pricing changes
• Before major deals -- deep dive on specific competitor
• After win/loss -- update with new patterns
• On competitor announcements -- immediate updates