Research Sources (+2)

Research Sources

Primary Sources (Direct from Competitor)

• Website: homepage, product pages, pricing, about page, careers
• Blog and resource center: content themes, publishing frequency, depth
• Social media profiles: messaging, engagement, content strategy
• Product demos and free trials: UX, features, onboarding experience
• Webinars and events: topics, speakers, audience engagement
• Press releases and newsroom: announcements, partnerships, milestones
• Job postings: hiring signals that reveal strategic priorities

Secondary Sources (Third-Party)

See sub-skills for full details.

Research Process

1. Set scope: define which competitors and what aspects to analyze
2. Gather data: systematically collect information from sources above
3. Organize findings: structure by competitor, then by dimension
4. Analyze patterns: identify themes, strengths, weaknesses, and trends
5. Compare to your position: map findings against your own positioning
6. Synthesize insights: extract actionable takeaways and opportunities
7. Date-stamp everything: competitive intelligence has a short shelf life

Research Cadence

• Deep competitive analysis: quarterly
• Competitive monitoring: monthly
• Real-time alerts: ongoing