Agent skill
competitive-analysis
Competitive intelligence with positioning analysis, battlecards, and market monitoring. Use for competitor tracking, differentiation strategy, and win/loss analysis. Based on alirezarezvani/claude-skills.
Install this agent skill to your Project
npx add-skill https://github.com/vamseeachanta/workspace-hub/tree/main/.claude/skills/business/marketing/competitive-analysis
SKILL.md
Competitive Analysis
Overview
This skill provides comprehensive competitive intelligence capabilities including competitor identification, positioning analysis, battlecard creation, and ongoing market monitoring. Designed for B2B technical services differentiation.
Quick Start
- Identify competitors - Direct, indirect, status quo
- Analyze positioning - How they position vs. you
- Create battlecards - Sales enablement tools
- Monitor changes - Ongoing competitive tracking
- Adjust strategy - Differentiate and win
When to Use
- Entering new markets
- Losing deals to competitors
- Positioning/messaging development
- Sales enablement
- Pricing strategy
- Product roadmap input
Resources
- [Link to case study]
- [Link to comparison doc]
- [Link to detailed analysis]
## Related Skills
- [content-strategy](../content-strategy/SKILL.md) - Differentiated content
- [lead-generation](../lead-generation/SKILL.md) - Positioning in market
- [seo-optimizer](../seo-optimizer/SKILL.md) - Competitive SEO
## Version History
- **1.1.0** (2026-02-03): Merged competitive research methodology, messaging comparison frameworks, and content gap analysis from anthropics/knowledge-work-plugins
- **1.0.0** (2026-01-19): Initial release adapted from alirezarezvani/claude-skills
## Sub-Skills
- [Do (+1)](do/SKILL.md)
## Sub-Skills
- [Three-Tier Framework](three-tier-framework/SKILL.md)
- [Competitor Profile Template](competitor-profile-template/SKILL.md)
- [Overview (+7)](overview/SKILL.md)
- [April Dunford Framework (+1)](april-dunford-framework/SKILL.md)
- [Sales Enablement Battlecard](sales-enablement-battlecard/SKILL.md)
- [Quick Facts](quick-facts/SKILL.md)
- [Their Pitch](their-pitch/SKILL.md)
- [Our Counter](our-counter/SKILL.md)
- [Strengths to Acknowledge](strengths-to-acknowledge/SKILL.md)
- [Weaknesses to Exploit](weaknesses-to-exploit/SKILL.md)
- [Discovery Questions](discovery-questions/SKILL.md)
- [Objection Handling](objection-handling/SKILL.md)
- [Landmines to Set](landmines-to-set/SKILL.md)
- [Proof Points](proof-points/SKILL.md)
- [Interview Framework](interview-framework/SKILL.md)
- [Deal Info (+6)](deal-info/SKILL.md)
- [What to Track (+1)](what-to-track/SKILL.md)
- [Free Tools](free-tools/SKILL.md)
- [Competitive Alert Template](competitive-alert-template/SKILL.md)
- [Company: [Competitor] (+4)](company-competitor/SKILL.md)
- [Finding Differentiation (+2)](finding-differentiation/SKILL.md)
- [1. AI-Native Engineering (+4)](1-ai-native-engineering/SKILL.md)
- [Error Handling](error-handling/SKILL.md)
- [Metrics](metrics/SKILL.md)
- [Research Sources (+2)](research-sources/SKILL.md)
- [Messaging Matrix (+1)](messaging-matrix/SKILL.md)
- [Content Audit Comparison (+1)](content-audit-comparison/SKILL.md)
- [Sources](sources/SKILL.md)
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