Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Cold Pitch Writer

Purpose: Write cold outreach emails that feel personal, relevant, and worth responding to. The key: tie every pitch to a specific trigger or observation about the prospect's business.

Core Principle

He who frames the problem owns the solution. Don't pitch your services. Identify a visible gap, articulate the problem better than the prospect can, then position yourself as the obvious solution.

The best cold pitches:

• Reference something specific about the prospect's business
• Identify a problem they haven't solved yet
• Position the sender as a peer, not a vendor
• Keep it brutally short (under 150 words)

Trigger Types

Every cold pitch should be timed to a specific trigger:

Structure (Under 150 Words)

Subject: [Short, specific, not salesy]

[Line 1: Observation about their business — shows you did homework]

[Line 2-3: The problem you've identified — articulate it clearly]

[Line 4: Your specific solution — what you'd do, not just "I help with X"]

[Line 5: One proof point — a result, a client, or a credential]

[Line 6: Clear next step — specific and low-friction]

[Sign-off]

Required Input

• Prospect name and business
• The trigger (what prompted this outreach)
• The observation (what gap or opportunity you see)
• User's relevant experience or proof point

Output Format

# Cold Pitch: [Prospect Name / Company]

**Trigger:** [What prompted this outreach]
**Word count:** [X]/150

---

**Subject:** [Subject line]

[Full email body]

---

## Alternative Versions

### Version B (Different angle):
**Subject:** [Subject]
[Full email]

### Version C (Shorter):
**Subject:** [Subject]
[Full email]

---

## Follow-Up Email (Send 3-5 days later if no response)

**Subject:** Re: [Original subject]

[Short follow-up — 2-3 sentences max. Add one new value point.]

Rules

• Under 150 words — shorter is almost always better
• No fluff — every sentence must earn its spot
• Subject line — short, specific, not salesy (never "Quick question" or "Opportunity")
• No "I just wanted to..." or "I hope this finds you well"
• One CTA only — "Would a 15-min call this week make sense?"
• First name only — "Hi Sarah" not "Dear Ms. Johnson"
• No attachments — nothing that triggers spam filters
• No long intros about yourself — prove value, don't explain your resume

Quality Checklist

• Tied to a specific trigger (not generic)
• Under 150 words
• Shows genuine observation about their business
• Problem is articulated clearly
• Solution is specific (not "I help with content")
• One proof point included
• CTA is specific and low-friction
• Subject line is short and non-salesy
• 3 versions provided (different angles)
• Follow-up email included