campaign-review

Purpose

Capture learnings from completed campaigns so you compound marketing knowledge and make better decisions next time.

Usage

• /campaign-review [campaign-name] - Review specific campaign

Steps

1. Gather campaign context:

   • Search 05-Areas/Content/ for campaign files
   • Search 00-Inbox/Meetings/ for campaign discussions
   • Find campaign brief/plan

2. Prompt user for:

   • Campaign goals (awareness, leads, pipeline, etc.)
   • Target audience
   • Channels used
   • Budget spent
   • Timeline

3. Collect results:

   • Ask for metrics: impressions, clicks, leads, pipeline, revenue
   • Qualitative feedback received
   • Unexpected outcomes

4. Document learnings:

   • What worked well?
   • What didn't work?
   • What would you do differently?
   • Surprises or insights?

5. Create post-mortem document in 06-Resources/Learnings/Campaign_[Name]_[Date].md

Output Format

# Campaign Post-Mortem: [Campaign Name]

**Date:** [Today]
**Campaign period:** [Start] - [End]

## Overview
- **Goal:** [Primary objective]
- **Audience:** [Target]
- **Channels:** [List]
- **Budget:** $[Amount]

## Results
- **[Metric 1]:** [Result] (Goal: [Target])
- **[Metric 2]:** [Result] (Goal: [Target])

## What Worked
1. [Success 1]
2. [Success 2]

## What Didn't Work
1. [Challenge 1]
2. [Challenge 2]

## Key Learnings
1. [Learning 1]
2. [Learning 2]

## Recommendations for Next Time
1. [Recommendation 1]
2. [Recommendation 2]