Business model design using Osterwalder's Business Model Canvas and Lean Canvas. Creates 9-block canvases with structured analysis for business model innovation and startup validation.
Design and analyze business models using Osterwalder's Business Model Canvas and Lean Canvas. Creates structured 9-block canvases for business model innovation, startup validation, and strategic planning.
What is a Business Model Canvas?
A Business Model Canvas (BMC) is a strategic management template for developing new or documenting existing business models. It's a visual chart describing a firm's value proposition, infrastructure, customers, and finances.
Aspect
Business Model Canvas
Lean Canvas
Creator
Alexander Osterwalder
Ash Maurya
Focus
Established businesses
Startups, early-stage
Emphasis
Value creation & delivery
Problem-solution fit
Key Difference
Key Partners, Key Resources
Problem, Solution, Unfair Advantage
The 9 Building Blocks
Business Model Canvas Blocks
text
┌─────────────────┬─────────────────┬─────────────────┬─────────────────┬─────────────────┐
│ Key Partners │ Key Activities │ Value │ Customer │ Customer │
│ │ │ Propositions │ Relationships │ Segments │
│ Who helps us? │ What do we do? │ │ │ │
│ │ │ What value do │ How do we │ Who do we │
│ ├─────────────────┤ we deliver? │ interact? │ serve? │
│ │ Key Resources │ │ │ │
│ │ │ ├─────────────────┤ │
│ │ What do we │ │ Channels │ │
│ │ need? │ │ │ │
│ │ │ │ How do we │ │
│ │ │ │ reach them? │ │
├─────────────────┴─────────────────┴─────────────────┴─────────────────┴─────────────────┤
│ Cost Structure │ Revenue Streams │
│ What does it cost? │ How do we earn? │
└─────────────────────────────────────────────────────┴───────────────────────────────────┘
Block Definitions
Block
Question
Examples
Customer Segments
Who are our most important customers?
Mass market, Niche, Segmented, Diversified
Value Propositions
What value do we deliver? What problems do we solve?
Start with Customer Segments (demand side), then move to Value Proposition and infrastructure (supply side).
Step 1: Customer Segments
markdown
## Customer Segments
| Segment | Description | Size | Priority |
|---------|-------------|------|----------|
| [Name] | [Who are they? Demographics, needs] | [Market size] | Primary/Secondary |
**Questions to answer:**
- For whom are we creating value?
- Who are our most important customers?
- What are their jobs-to-be-done?
Segment Types
Type
Description
Example
Mass Market
Large group, similar needs
Consumer electronics
Niche Market
Specialized, specific needs
Luxury goods
Segmented
Distinct segments, related needs
Banks (retail vs wealth)
Diversified
Unrelated segments
Amazon (retail + AWS)
Multi-sided
Interdependent segments
Platforms (users + advertisers)
Step 2: Value Propositions
markdown
## Value Propositions
| Segment | Value Proposition | Type | Differentiation |
|---------|-------------------|------|-----------------|
| [Segment] | [What value delivered?] | [Type] | [Why us over competitors?] |
**Questions to answer:**
- What value do we deliver to each segment?
- Which customer problems are we solving?
- What bundles of products/services do we offer?
Value Proposition Types
Type
Description
Newness
New, previously unavailable
Performance
Better performance
Customization
Tailored to needs
Getting the Job Done
Helps complete a task
Design
Superior design
Brand/Status
Status or brand value
Price
Lower price
Cost Reduction
Reduces customer costs
Risk Reduction
Reduces customer risks
Accessibility
Makes available to new users
Convenience
Easier to use
Step 3: Channels
markdown
## Channels
| Phase | Channel | Type | Effectiveness |
|-------|---------|------|---------------|
| Awareness | [How do customers learn about us?] | Own/Partner | High/Med/Low |
| Evaluation | [How do they evaluate?] | Own/Partner | High/Med/Low |
| Purchase | [How do they buy?] | Own/Partner | High/Med/Low |
| Delivery | [How do we deliver?] | Own/Partner | High/Med/Low |
| After Sales | [How do we support?] | Own/Partner | High/Med/Low |