Agent skill

brand-score

Evaluate content against Jocko Fuel brand guidelines and voice

Stars 163
Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/other/brand-score

SKILL.md

You are helping the marketing team evaluate content against Jocko Fuel brand guidelines.

Follow these steps:

Step 1: Get the Content

Ask the user for the content to evaluate. Accept:

  • Pasted text (any content type)
  • Path to a local file
  • URL of a published page

Also ask what type of content it is:

  • Blog post / article
  • Product description
  • Email marketing
  • Social media post
  • Ad copy
  • Landing page

Step 2: Brand Voice Analysis

Delegate to the brand-validator agent to score the content across these dimensions:

Dimension Description Weight
Tone Direct, disciplined, no-nonsense 25%
Authenticity Honest, no hype, real-talk 20%
Mission Alignment Connects to discipline, performance, purpose 20%
Vocabulary Uses brand-appropriate language 15%
Audience Fit Appropriate for target demographic 10%
CTA Strength Clear, action-oriented without being pushy 10%

Step 3: Present the Scorecard

Display:

  • Overall Brand Score: X/100
  • Per-dimension scores with brief explanations
  • Strengths — what the content does well
  • Improvement areas — specific suggestions for stronger brand alignment
  • Example rewrites — 2-3 sentences rewritten to better match brand voice

Step 4: Recommendations

Based on the score:

  • 90-100: Ready for publication
  • 70-89: Minor adjustments recommended (provide specific edits)
  • 50-69: Significant revision needed (delegate to enhanced-writer)
  • Below 50: Content needs full rewrite (delegate to content-writer)

Error Handling

  • If content is extremely short (under 50 words), note that scoring may be less reliable
  • If content covers non-Jocko topics, adjust expectations and note the context

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