Agent skill
brand-score
Evaluate content against Jocko Fuel brand guidelines and voice
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/other/brand-score
SKILL.md
You are helping the marketing team evaluate content against Jocko Fuel brand guidelines.
Follow these steps:
Step 1: Get the Content
Ask the user for the content to evaluate. Accept:
- Pasted text (any content type)
- Path to a local file
- URL of a published page
Also ask what type of content it is:
- Blog post / article
- Product description
- Email marketing
- Social media post
- Ad copy
- Landing page
Step 2: Brand Voice Analysis
Delegate to the brand-validator agent to score the content across these dimensions:
| Dimension | Description | Weight |
|---|---|---|
| Tone | Direct, disciplined, no-nonsense | 25% |
| Authenticity | Honest, no hype, real-talk | 20% |
| Mission Alignment | Connects to discipline, performance, purpose | 20% |
| Vocabulary | Uses brand-appropriate language | 15% |
| Audience Fit | Appropriate for target demographic | 10% |
| CTA Strength | Clear, action-oriented without being pushy | 10% |
Step 3: Present the Scorecard
Display:
- Overall Brand Score: X/100
- Per-dimension scores with brief explanations
- Strengths — what the content does well
- Improvement areas — specific suggestions for stronger brand alignment
- Example rewrites — 2-3 sentences rewritten to better match brand voice
Step 4: Recommendations
Based on the score:
- 90-100: Ready for publication
- 70-89: Minor adjustments recommended (provide specific edits)
- 50-69: Significant revision needed (delegate to enhanced-writer)
- Below 50: Content needs full rewrite (delegate to content-writer)
Error Handling
- If content is extremely short (under 50 words), note that scoring may be less reliable
- If content covers non-Jocko topics, adjust expectations and note the context
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