Agent skill

analytics-interpretation

Interpret GA4 and GSC data with benchmarks, status indicators, and actionable insights

View SKILL.md on GitHub Repository
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Install this agent skill to your Project

npx add-skill https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/analytics-interpretation

SKILL.md

plugin: seo updated: 2026-01-20

Analytics Interpretation

When to Use

  • Analyzing content performance reports
  • Understanding traffic patterns
  • Interpreting search console data
  • Making data-driven content decisions
  • Explaining metrics to stakeholders

Metric Benchmarks

Google Analytics 4 (GA4)

Metric Good Warning Poor Action When Poor
Avg Time on Page >3 min 1-3 min <1 min Improve content depth, add multimedia
Bounce Rate <40% 40-70% >70% Add internal links, improve intro hook
Engagement Rate >60% 30-60% <30% Review content quality, add CTAs
Scroll Depth >75% 50-75% <50% Add visual breaks, improve structure
Pages/Session >2.5 1.5-2.5 <1.5 Improve internal linking

Google Search Console (GSC)

Metric Good Warning Poor Action When Poor
CTR >5% 2-5% <2% Improve title/meta description
Avg Position 1-3 4-10 >10 Strengthen content, build links
Impressions Trend Growing Stable Declining Refresh content, target new keywords
Mobile Usability PASS - FAIL Fix mobile issues immediately
Core Web Vitals GOOD NEEDS_IMPROVEMENT POOR Optimize performance

Interpreting Combined Signals

Traffic Quality Matrix

                    High Engagement
                          │
           ┌──────────────┼──────────────┐
           │  HIDDEN GEM  │   STAR       │
           │  Low traffic │   High traffic│
           │  High quality│   High quality│
           │  → Promote   │   → Maintain  │
Low ───────┼──────────────┼──────────────┼─── High
Traffic    │              │              │   Traffic
           │  UNDERPERFORM│   LEAKY      │
           │  Low traffic │   High traffic│
           │  Low quality │   Low quality │
           │  → Rework    │   → Optimize  │
           └──────────────┼──────────────┘
                          │
                    Low Engagement

Search Intent Alignment

GSC Signal GA4 Signal Interpretation
High impressions Low clicks Title/meta mismatch with intent
High CTR High bounce Content doesn't deliver on promise
Low CTR High engagement (when clicked) Hidden gem, improve snippet
Growing impressions Stable clicks Ranking improving, CTR opportunity

Score Calculation Methodology

Content Health Score (0-100)

health_score = (
    engagement_score × 0.30 +
    seo_score × 0.30 +
    ranking_score × 0.20 +
    trend_score × 0.20
)

Component Calculations:

engagement_score = normalize(
    time_on_page_score × 0.4 +
    bounce_rate_score × 0.3 +
    scroll_depth_score × 0.3
)

seo_score = normalize(
    ctr_score × 0.4 +
    position_score × 0.4 +
    impressions_growth × 0.2
)

ranking_score = normalize(
    avg_position × 0.5 +
    visibility_score × 0.3 +
    keyword_coverage × 0.2
)

trend_score = normalize(
    traffic_trend × 0.4 +
    ranking_trend × 0.3 +
    engagement_trend × 0.3
)

Score Interpretation

Score Rating Status Action
90-100 Excellent Performing optimally Maintain, minor tweaks
75-89 Good Solid performance Optimize weak areas
60-74 Fair Room for improvement Address key issues
40-59 Poor Underperforming Major revision needed
0-39 Critical Failing Complete overhaul

Trend Analysis

Week-over-Week Comparison

markdown
| Metric | This Week | Last Week | Change | Status |
|--------|-----------|-----------|--------|--------|
| Sessions | 1,245 | 1,180 | +5.5% | ↑ GROWING |
| Avg Position | 4.2 | 4.8 | +0.6 | ↑ IMPROVING |
| CTR | 2.8% | 2.6% | +0.2pp | ↑ IMPROVING |
| Bounce Rate | 42% | 38% | +4pp | ↓ DECLINING |

Interpreting Trends

Trend Pattern Interpretation Recommended Action
↑↑↑ All metrics up Content gaining momentum Double down, create related content
↑↓↑ Mixed signals Transition period Monitor closely, identify cause
↓↓↓ All metrics down Content declining Urgent refresh needed
→→→ All flat Plateau reached Experiment with new angles

Anomaly Detection

Significant Change Thresholds

Metric Significant Change Alert Level
Traffic ±30% WoW HIGH
CTR ±1pp WoW MEDIUM
Position ±5 positions HIGH
Bounce Rate ±10pp WoW MEDIUM

Common Anomaly Causes

Anomaly Possible Causes
Sudden traffic drop Algorithm update, technical issue, competitor
CTR spike SERP feature win, seasonal interest
Position fluctuation Google testing, competitor changes
Engagement drop Content staleness, UX issue

Output Templates

Metric Summary Card

markdown
## {Metric Name}

**Current Value**: {value}
**Benchmark**: {benchmark}
**Status**: {GOOD|WARNING|POOR}
**Trend**: {↑|→|↓} ({change}% vs last period)

**Interpretation**: {1-2 sentence explanation}

**Recommended Action**: {specific action if needed}

Executive Summary

markdown
## Content Performance Summary

**Overall Health**: {score}/100 ({rating})

### Key Wins
- {positive finding 1}
- {positive finding 2}

### Concerns
- {issue 1}
- {issue 2}

### Priority Actions
1. {highest priority action}
2. {second priority action}
3. {third priority action}

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