analytics/
  dbt_project.yml
  models/
    staging/          # stg_<source>__<table>.sql  (one per source table)
    intermediate/     # int_<entity>_<verb>.sql     (reusable logic)
    marts/
      core/           # dim_*.sql, fct_*.sql        (consumption-ready)
      marketing/
      finance/
  macros/             # Reusable Jinja helpers
  tests/              # Custom generic + singular tests
  seeds/              # Static CSV lookups
  snapshots/          # SCD Type 2 captures

WITH source AS (
    SELECT * FROM {{ source('crm', 'customers') }}
),

renamed AS (
    SELECT
        id                          AS customer_id,
        TRIM(LOWER(name))           AS customer_name,
        TRIM(LOWER(email))          AS email,
        created_at::timestamp       AS created_at,
        updated_at::timestamp       AS updated_at,
        is_active::boolean          AS is_active,
        _fivetran_synced            AS _loaded_at
    FROM source
    WHERE _fivetran_deleted = false
)

SELECT * FROM renamed

WITH customers AS (
    SELECT * FROM {{ ref('stg_crm__customers') }}
),

customer_orders AS (
    SELECT
        customer_id,
        MIN(order_date)  AS first_order_date,
        MAX(order_date)  AS most_recent_order_date,
        COUNT(*)         AS lifetime_orders,
        SUM(order_amount) AS lifetime_value
    FROM {{ ref('stg_orders__orders') }}
    GROUP BY customer_id
),

final AS (
    SELECT
        c.customer_id,
        c.customer_name,
        c.email,
        c.created_at,
        co.first_order_date,
        co.most_recent_order_date,
        co.lifetime_orders,
        co.lifetime_value,
        CASE
            WHEN co.lifetime_value >= 10000 THEN 'platinum'
            WHEN co.lifetime_value >= 5000  THEN 'gold'
            WHEN co.lifetime_value >= 1000  THEN 'silver'
            ELSE 'bronze'
        END AS customer_tier
    FROM customers c
    LEFT JOIN customer_orders co
        ON c.customer_id = co.customer_id
)

SELECT * FROM final

version: 2
models:
  - name: dim_customer
    description: Customer dimension with lifetime order metrics and tier classification.
    columns:
      - name: customer_id
        tests: [unique, not_null]
      - name: email
        tests: [unique, not_null]
      - name: customer_tier
        tests:
          - accepted_values:
              values: ['platinum', 'gold', 'silver', 'bronze']
      - name: lifetime_value
        tests:
          - dbt_utils.expression_is_true:
              expression: ">= 0"

-- models/marts/core/fct_orders.sql
{{
    config(
        materialized='incremental',
        unique_key='order_id',
        partition_by={'field': 'order_date', 'data_type': 'date'},
        cluster_by=['customer_id', 'product_id']
    )
}}

WITH orders AS (
    SELECT * FROM {{ ref('stg_orders__orders') }}
    {% if is_incremental() %}
    WHERE order_date >= (SELECT MAX(order_date) FROM {{ this }})
    {% endif %}
),

order_items AS (
    SELECT * FROM {{ ref('stg_orders__order_items') }}
),

final AS (
    SELECT
        o.order_id,
        o.order_date,
        o.customer_id,
        oi.product_id,
        o.store_id,
        oi.quantity,
        oi.unit_price,
        oi.quantity * oi.unit_price AS line_total,
        o.discount_amount,
        o.tax_amount,
        o.total_amount
    FROM orders o
    INNER JOIN order_items oi ON o.order_id = oi.order_id
)

SELECT * FROM final

# models/marts/core/_core__metrics.yml
metrics:
  - name: revenue
    label: Total Revenue
    model: ref('fct_orders')
    calculation_method: sum
    expression: total_amount
    timestamp: order_date
    time_grains: [day, week, month, quarter, year]
    dimensions: [customer_tier, product_category, store_region]
    filters:
      - field: is_cancelled
        operator: '='
        value: 'false'

  - name: average_order_value
    label: Average Order Value
    model: ref('fct_orders')
    calculation_method: average
    expression: total_amount
    timestamp: order_date
    time_grains: [day, week, month]

-- macros/cents_to_dollars.sql
{% macro cents_to_dollars(column_name) %}
    ({{ column_name }} / 100.0)::decimal(18,2)
{% endmacro %}

-- macros/get_incremental_filter.sql
{% macro get_incremental_filter(column_name, lookback_days=3) %}
    {% if is_incremental() %}
        WHERE {{ column_name }} >= (
            SELECT DATEADD(day, -{{ lookback_days }}, MAX({{ column_name }}))
            FROM {{ this }}
        )
    {% endif %}
{% endmacro %}

# Only run modified models and their downstream dependents
dbt run  --select state:modified+ --defer --state ./target-base
dbt test --select state:modified+ --defer --state ./target-base

python scripts/impact_analyzer.py --model dim_customer
python scripts/schema_diff.py --source prod --target dev
python scripts/doc_generator.py --format markdown
python scripts/quality_scorer.py --model fct_orders