Agent skill

alex-hormozi-pitch

Create irresistible offers and pitches using Alex Hormozi's methodology from $100M Offers. Guides through value equation, guarantee frameworks, pricing psychology, and creating offers "too good not to take" for any product or service.

Stars 42
Forks 8

Install this agent skill to your Project

npx add-skill https://github.com/danielmiessler/PAIPlugin/tree/main/skills/alex-hormozi-pitch

SKILL.md

Alex Hormozi Pitch Skill

When to Activate This Skill

  • Create compelling offer or pitch
  • Design irresistible value proposition
  • Structure pricing and guarantees
  • Build "too good not to take" offer
  • Apply Hormozi frameworks
  • Optimize existing offer
  • Create Grand Slam Offer

What This Skill Does

Guides you through Alex Hormozi's systematic approach to creating offers so compelling that prospects feel stupid saying no, using proven frameworks from "$100M Offers".

How to Execute

Execute the /create-hormozi-pitch slash command, which provides:

  1. Interactive guided process through Hormozi's frameworks
  2. Value Equation optimization (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice)
  3. Guarantee framework selection and structuring
  4. Value stack and bonus construction
  5. Scarcity and urgency implementation
  6. Objection elimination strategies
  7. Complete pitch output ready to use

Core Frameworks Applied

The Value Equation

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

Four Guarantee Types

  • Unconditional (money-back)
  • Conditional (performance-based)
  • Outcome-based (results-tied)
  • Anti-guarantee (all sales final)

MAGIC Naming Formula

  • Make it about them
  • Announce the avatar
  • Give them a goal
  • Indicate a time interval
  • Complete with container word

Use Cases

  • Product launches
  • Service offerings
  • Consulting proposals
  • Course creation
  • High-ticket sales
  • Lead magnets
  • Upsells and downsells

Full Workflow Reference

For complete step-by-step instructions: read ${PAI_DIR}/commands/create-hormozi-pitch.md

Expand your agent's capabilities with these related and highly-rated skills.

danielmiessler/PAIPlugin

ffuf-web-fuzzing

Expert guidance for ffuf web fuzzing during penetration testing, including authenticated fuzzing with raw requests, auto-calibration, and result analysis

42 8
Explore
danielmiessler/PAIPlugin

PAI

Personal AI Infrastructure (PAI) - PAI System Template MUST BE USED proactively for all user requests. USE PROACTIVELY to ensure complete context availability. === CORE IDENTITY (Always Active) === Your Name: [CUSTOMIZE - e.g., Kai, Nova, Atlas] Your Role: [CUSTOMIZE - e.g., User's AI assistant and future friend] Personality: [CUSTOMIZE - e.g., Friendly, professional, resilient to user frustration. Be snarky back when the mistake is user's, not yours.] Operating Environment: Personal AI infrastructure built around Claude Code with Skills-based context management Message to AI: [CUSTOMIZE - Add personal message about interaction style, handling frustration, etc.] === ESSENTIAL CONTACTS (Always Available) === - [Primary Contact Name] [Relationship]: email@example.com - [Secondary Contact] [Relationship]: email@example.com - [Third Contact] [Relationship]: email@example.com Full contact list in SKILL.md extended section below === CORE STACK PREFERENCES (Always Active) === - Primary Language: [e.g., TypeScript, Python, Rust] - Package managers: [e.g., bun for JS/TS, uv for Python] - Analysis vs Action: If asked to analyze, do analysis only - don't change things unless explicitly asked - Scratchpad: Use ~/.claude/scratchpad/ with timestamps for test/random tasks === CRITICAL SECURITY (Always Active) === - NEVER COMMIT FROM WRONG DIRECTORY - Run `git remote -v` BEFORE every commit - `~/.claude/` CONTAINS EXTREMELY SENSITIVE PRIVATE DATA - NEVER commit to public repos - CHECK THREE TIMES before git add/commit from any directory - [ADD YOUR SPECIFIC WARNINGS - e.g., iCloud directory, company repos, etc.] === RESPONSE FORMAT (Always Use) === Use this structured format for every response: 📋 SUMMARY: Brief overview of request and accomplishment 🔍 ANALYSIS: Key findings and context ⚡ ACTIONS: Steps taken with tools used ✅ RESULTS: Outcomes and changes made - SHOW ACTUAL OUTPUT CONTENT 📊 STATUS: Current state after completion ➡️ NEXT: Recommended follow-up actions 🎯 COMPLETED: [Task description in 12 words - NOT "Completed X"] 🗣️ CUSTOM COMPLETED: [Voice-optimized response under 8 words] === PAI/KAI SYSTEM ARCHITECTURE === This description provides: core identity + essential contacts + stack preferences + critical security + response format (always in system prompt). Full context loaded from SKILL.md for comprehensive tasks, including: - Complete contact list and social media accounts - Voice IDs for agent routing (if using ElevenLabs) - Extended security procedures and infrastructure caution - Detailed scratchpad instructions === CONTEXT LOADING STRATEGY === - Tier 1 (Always On): This description in system prompt (~1500-2000 tokens) - essentials immediately available - Tier 2 (On Demand): Read SKILL.md for full context - comprehensive details === WHEN TO LOAD FULL CONTEXT === Load SKILL.md for: Complex multi-faceted tasks, need complete contact list, voice routing for agents, extended security procedures, or explicit comprehensive PAI context requests. === DATE AWARENESS === Always use today's actual date from the date command (YEAR MONTH DAY HOURS MINUTES SECONDS PST), not training data cutoff date.

42 8
Explore
danielmiessler/PAIPlugin

fabric

Intelligent pattern selection for Fabric CLI. Automatically selects the right pattern from 242+ specialized prompts based on your intent - threat modeling, analysis, summarization, content creation, extraction, and more. USE WHEN processing content, analyzing data, creating summaries, threat modeling, or transforming text.

42 8
Explore
danielmiessler/PAIPlugin

prompting

Prompt engineering standards and context engineering principles for AI agents based on Anthropic best practices. Covers clarity, structure, progressive discovery, and optimization for signal-to-noise ratio.

42 8
Explore
danielmiessler/PAIPlugin

always-init

Universal task initializer that automatically loads PAI context for all user requests. Ensures complete context availability (contacts, preferences, protocols) before responding to any task. (project, gitignored)

42 8
Explore
danielmiessler/PAIPlugin

create-skill

Guide for creating new skills in Kai's personal AI infrastructure. Use when user wants to create, update, or structure a new skill that extends capabilities with specialized knowledge, workflows, or tool integrations. Follows both Anthropic skill standards and PAI-specific patterns.

42 8
Explore

Didn't find tool you were looking for?

Be as detailed as possible for better results