Ads Management

Paid advertising campaign creation, optimization, and performance tracking.

When to Use

• Paid ad campaign creation
• Ad copywriting
• Audience targeting setup
• Budget optimization
• A/B testing strategy
• ROAS/CPA tracking
• Platform-specific ads

Core Capabilities

Platform Specifications

Load: references/platform-specs.md

Ad Copy Templates

Load: references/ad-copy-templates.md

Audience Targeting

Load: references/audience-targeting.md

Optimization Playbook

Load: references/optimization-playbook.md

Quick Reference

Key Metrics: CTR, CVR, CPC, CPM, ROAS, CPA

Workflow

Campaign Setup

1. Define objective (awareness/traffic/conversions)
2. Set budget and schedule
3. Create audience segments
4. Write ad copy variations
5. Design creatives
6. Set up tracking pixels
7. Launch and monitor

Optimization Cycle

1. Review performance (daily)
2. Pause underperformers
3. Scale winners
4. Test new variations
5. Adjust bids/budgets

Output Format

## Ad Campaign: [Name]

**Platform:** [Google/Meta/etc.]
**Objective:** [Conversions/Traffic/etc.]
**Budget:** $[X]/day
**Audience:** [Targeting details]

### Ad Copy
Headline: [text]
Description: [text]
CTA: [button text]

### Targeting
[Audience specs]

Report Output

Activate: assets-organizing skill for report file paths

Ads reports go to assets/reports/ads/{date}-{platform}-report.md

Skill Dependencies

Related Skills: creativity, assets-organizing (report organization)

Best Practices

1. Start small, scale winners
2. Test one variable at a time
3. Audience > Creative > Copy
4. Track conversions, not clicks
5. Negative keywords/exclusions matter